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RBRuss Barr
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Cloudinary

Setting the direction for DAM

Managing Director, DAM · December 2019 – October 2022

I led Cloudinary's Digital Asset Management (DAM) business, with full P&L responsibility, a five-year strategic roadmap and leadership across a cross-functional matrix team.

Results

  • 45%

    revenue growth during my tenure

  • Full P&L

    accountability for the DAM business

The remit

Help develop the technical and commercial direction of Cloudinary's DAM product and business, drawing on my experience in digital asset management, enterprise customers and business leadership.

The work I led

I defined and executed a five-year strategic roadmap for the DAM business. This brought product development, enterprise adoption and commercial priorities into a shared direction.

I led across functions and worked to improve workflows and operational efficiency, while retaining responsibility for the business's financial performance.

The outcome

The DAM business achieved 45% revenue growth and expanded enterprise adoption during my tenure.