Russ Barr

Lead UK operations and statutory governance for a distributed organisation of 40+ employees, representing UK priorities across global People, Finance, Legal, Recruitment and Workplace teams.

• Defined the UK country strategy, positioning the UK as a selective hub for senior technical, AI/ML and research talent.
• Built relationships with universities, developer communities and industry networks to support talent attraction and employer visibility.
• Developed an evidence-led operating and workplace model for future UK growth, employee connection and a stronger shared UK identity.

Full P&L ownership of a global SaaS business with $100M+ ARR. Delivered 100% ARR growth over three years and scaled the organisation to 130+ people across nine countries.

• Multi-year strategy spanning product, go-to-market and organisational design.
• Structural and process changes to improve capacity and scalability.
• International leadership, operating cadence and execution.

Led the Digital Asset Management (DAM) business with full P&L accountability, a five-year strategic roadmap and 45% revenue growth during my tenure.

• Expanded enterprise adoption.
• Led a cross-functional matrix team.
• Improved workflows and operational efficiency.

Established and led UK operations, introducing Digital Asset Management and Brand Asset Management offerings to a new market.

• Defined and executed the initial go-to-market strategy.
• Generated early recurring revenue and established an operating foundation.

Built the UK business from inception to €7M+ ARR, with consistent 110%+ net revenue retention.

• Built the local team across sales, implementation and customer success.
• Established a customer base ranging from charities to global enterprises.
• Embedded customer success and operational discipline.

Continued leading professional services after North Plains acquired VYRE in 2012, supporting enterprise DAM delivery and the transition into the wider business.

Led a services team of up to 50 across consultancy, project management, design and development, delivering enterprise DAM and related solutions.

Led consulting engagements on VYRE's platform.

Consulting on content and asset management using VYRE's platform.

Joined as a developer and progressed to Head of Development, overseeing up to 15 ASP and ASP.NET developers. Later moved into project management and consultancy for the Condeco room-booking system.